#338, Oct. '99
A very prose-heavy two-pager. CrackedRx is not the most original premise, but I don't feel like I saw this joke until after we did it. However, when these mediation ads first started, they tended not to mention too many of the side-effects but would refer you to their ad in some magazine, so that really made this bit work. And I had forgotten how the editors super-charged the bit and mimicked the layout of the medicine ad.
Oh, and the med model is editor Lou Silverstone. I wonder if he still feels 28?
A very prose-heavy two-pager. CrackedRx is not the most original premise, but I don't feel like I saw this joke until after we did it. However, when these mediation ads first started, they tended not to mention too many of the side-effects but would refer you to their ad in some magazine, so that really made this bit work. And I had forgotten how the editors super-charged the bit and mimicked the layout of the medicine ad.
Oh, and the med model is editor Lou Silverstone. I wonder if he still feels 28?
Funny thing about this article, nobody told me they used this piece until they used it again a few issues later. Apparently this was around the time of the sale of the magazine and things got lost in the shuffle. I had to go after the new management to get payment on this one.
